After a brief stint as a DJ, he released his first album Incognegro in 2000, followed by Back for the First Time also in 2000, which contained the singles "Southern Hospitality" and "What's Your Fantasy".
In 2001, he released Word of Mouf, followed by Chicken-n-Beer in 2003 and The Red Light District in 2004.
This album was the defining example of Ludacris' fast, wild, and comedic flow, a unique style for southern rappers. Despite its poor sales, it was never deleted and is still sold today. Ludacris made his mark on the industry with singles such as "Southern Hospitality" and "What's Your Fantasy", along with his first ever single the "Phat Rabbit", from two years prior.
Ludacris also appeared on Timbaland's 1998 debut on "Phat Rabbit," a track that would later be used on his re-issue of "Incognegro" called "Back For The First Time". Guest appearances included 4-Ize, I-20, Shawnna, Pastor Troy, Timbaland, Trina, Foxy Brown, UGK, and others.
He is best known for playing Tej Parker in The Fast and the Furious film series.